MUSEUM SKiN!

The Skin! museum is a virtual institution devoted to celebrating and exploring all aspects of skin. Its mission is to promote individual beauty and foster a sense of comfort within one’s own skin.

I proposed a graphic identity and communication strategy for the museum that comprehensively considers the entire visitor journey. The newly devised design system seamlessly incorporates various touchpoints, such as experience inside the building, signage, print, stationery, merchandise, and packaging.

The logo, a pivotal element of the identity, features an exclamation point symbol to convey emphasis, excitement, and a dynamic approach to the subject of skin. It is divided and combined and makes diverse graphics, reflecting the museum's commitment to inclusivity. Combined with a warm tone of voice, fluid, and all-around natural form, naturally lit reinforces affirming everyone.

Pratt Institute, Branding | Instructor : Prof. Alisa Zamir