BONBON

The dessert extension brand BONBON, originating from a distinguished French butter brand, introduces an enchanting blend of whimsy and sweetness into the fabric of everyday life. Combining pastel hues with captivating baby blue and baby pink core packaging, these creations become coveted collectibles, catering to a diverse array of age demographics.

The Baby Donkey Unicorn serves as a delightful reinterpretation of the esteemed Isigny-Ste-Mère's iconic donkey emblem, imbuing our desserts with a whimsical allure. This endearing creature embodies the magic and imaginative essence that accompanies each delectable bite of our confections. Elements such as a main table embellished with carousel motifs and an open stage featuring a visual rendition of a merry-go-round are incorporated to evoke a whimsical ambiance, enriching the overall experience.

Created mood boards and illustrations using AI Midjourney for marketing initiatives, enhancing brand appeal and engagement.

Pratt Institute, Packaging & Retail Space | Instructor : Prof. Hadar Fir