PUCAI

While these visions did appear

Pucai strategically repositioned these non-alcoholic spirits to more effectively resonate with its target market: a nod to the youth, Gen Z, and discerning nondrinkers. Drawing inspiration from the romantic allure of mischievous fairies from A Midsummer Night’s Dream, we curated a brand experience infused with a rich, turn-of-the-century aesthetic. Whether mixed with vibrant garnishes or savored neat, PUCAI invites you to indulge in moments of magic.

Created mood boards and illustrations using AI Midjourney for marketing initiatives, enhancing brand appeal and engagement.

Pratt Institute, Packaging Design 2 | Instructor : Prof. Stephen Moss