e.l.f. Beauty

e.l.f. Beauty is defined by its ability to deliver prestige-quality products at an accessible price point. During my two-year tenure, the design challenge was to ensure the packaging reflected this "accessible luxury" ethos while standing out in the hyper-competitive mass market retail environment.

Industry Beauty & Cosmetics

Structural Packaging
3D Rendering & Visualization
Concept Sketching, Prototyping
Print Production

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New Collection Lineup & Retail Visualization Independent project. Executed the full packaging family and the shelf placement strategy.

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Skincare Kit Packaging: Collaboration with Senior Designer. Led 3D visualization; assisted with final layout. Lip Balm PR Kit: Team collaboration with Senior Designer and Intern.

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