kangkang
Brand identity for abandoned shipyard for spatial upcycling
KANGKANG, a brand that proposes a complex space for culture and arts using the abandoned shipyard in Yeongdo, where the 7080 shipbuilding industry was booming. KANGKANG is a unique facility that preserves Yeongdo's regional characteristics, history, and port identity, while providing a modern and dynamic space for surfing, performance, dining, and relaxation. The facility provides a unique space where people can come together, share their passion for culture and arts, and create new and exciting experiences. KANGKANG is a statement of the value of preserving our cultural heritage and creating new and dynamic spaces for the future.
The value of the place that the story gives us is great. The preservation value of the shipyard is directly connected to the lives of the citizens who have to live and work there and lead busy daily lives. The memory of the community that shared the space is a valuable social capital that needs to be preserved for future generations.
Brand Identity
KANGKANG is a word created by the sound of “kkang kkang” when rusty paint or shells were removed from the ship’s surface with a hammer, and its name has been called since its nickname was created around that time. Yeongdo is a tabi-shaped island across from the fish market and in contact with the bridge. The two included wharves were filled with ships, and ships were active in dozens of repair shipyards. It is where you can see the original form of Busan, the marine cultural capital that originated from the port and blossomed. This place has long been known as a shipyard village. The sea of Yeongdo has waves and is warm all year round, allowing you to surf all year round. The complex cultural space KANGKANG promotes visitors from various generations through a space where surfers and those who want to relax can enjoy themselves together.
