A JOURNEY TO NATURE

The design plan for Fresh's influencer party revolves around a summer camping theme to promote the launch of its natural ingredient mask, with giveaways of 3 masks in a camping lantern-shaped package. The influencers targeted for the event would likely be those who align with Fresh's brand values of natural skincare, sustainability, and outdoor adventure. The expected outcome of the event would be to create buzz and excitement around the new mask set to launch, generate social media content through influencer partnerships, and create a memorable experience for attendees that showcases Fresh's brand ethos and product innovation.

Pratt Institute, Prototyping and Production | Instructor : Joshi, Jeannie